The Best Headless CMS for eCommerce Websites in 2024

Best Headless CMS for eCommerce Websites
What’s Inside
  • What is CMS in eCommerce?
  • The Best Headless CMS for eCommerce: Revealed!
  • Advantages of Choosing Headless CMS for eCommerce
  • To Sum it Up!
Key Takeaways
  • There are three types of CMS – headless, traditional, and decoupled.
  • Considering the current market scenario, headless CMS is a very apt solution for eCommerce website management.
  • There are multiple headless CMS solutions available in the market. However, Experro stands out to be the best one.

While it is generally advisable to look and observe before jumping on to trends and new technologies - every once in a while, something so promising comes that it cannot be missed.

We will be talking about one such topic here today, yes you guessed it right! It goes by many names like headless, headless architecture, or headless CMS.

It's a flexible, performance-oriented solution, designed to deliver content to any platform or device.

Without the constraints of a front-end system, it allows businesses to freely innovate and adapt to ever-evolving consumer needs, truly embodying the future of content management in eCommerce. 

But what is headless CMS, and if you are an eCommerce business owner, an even more important question must be; what are the best headless CMS for eCommerce that you should consider?

What is CMS in eCommerce?

In simple terms, a CMS is a tool that allows users to build, manage, and modify any and all content on a website.

It is like a control center that provides a centralized platform from which you can manage your website and deliver content.

From product catalog management to promotional content, a CMS handles everything in eCommerce platform seamlessly.

However, an eCommerce CMS is not just limited to uploading product images or updating product descriptions. A good eCommerce CMS platform is instrumental in shaping the customer journey, driving engagement, and ultimately, influencing purchase decisions.

Before we head on to listing the best headless CMS for eCommerce, let us guide you with the different types of CMS:

What are the Different Types of CMS?

Every business is different, and so are their needs when it comes to their website and online presence. While some businesses require a website simply to have an online presence, others conduct almost all of their business online.

And if you own an eCommerce business, your revenue and functioning pretty much depends on the website or web platform you run.

There are primarily three types of CMS:

1. Traditional CMS

A CMS where the backend (used to create and manage content), and the frontend (where content is displayed to users) are tightly woven together, thus offering little flexibility, scalability & personalization.

2. Decoupled CMS

A CMS where the backend content management is decoupled from the frontend content delivery, giving you more flexibility in how and where your content is displayed. Here, although the frontend is decoupled from the backend, it is still, in many ways, linked and connected to it.

3. Headless CMS

Headless takes it one step further. Here, the head i.e., the frontend is completely detached from the backend giving you full flexibility to sculpt the frontend as you want.

Situational Example to Understand the Types of CMS

Let's go through a scenario to understand this better. In a traditional eCommerce platform such as BigCommerce, you have two ways to customize your eCommerce storefront.

You can either use templates for your user interface (which offer very limited flexibility), or have a custom storefront coded and developed.

However, if you choose to go headless, you get complete flexibility to create a fully personalized and fast eCommerce website.

For example, you can:

  • integrate BigCommerce (for inventory management, payment gateway and so on) with a BigCommerce Headless Frontend.
  • integrate Headless CMS to personalize and build your store, exactly the way you want.

Thus, going headless offers limitless creative & design flexibility, all the while improving speed and reducing developer dependency for marketers.

The Best Headless CMS for eCommerce: Revealed!

We will discuss more on the Headless CMS platforms and their benefits for online stores. But before that, and without any further ado, let’s take a look at what we are here for: To uncover the Top Headless CMS for eCommerce Websites!

1. Experro

Experro Headless CMS for eCommerce

Experro is a fully composable Digital Experience Platform that comes packed with an advanced Headless CMS Platform, Headless eCommerce Storefront, Website Builder, eCommerce Search & Merchandising, and much more.

The Experro headless CMS specializes in enabling eCommerce stores to provide super-fast and hyper-personalized shopping experiences to each and every shopper. While Experro offers a complete DXP suite, its composable nature means you can opt for only the tools that you require.

Moreover, with Experro you don't need to completely change your tech-stack. Experro can integrate seamlessly with headless eCommerce platforms such as BigCommerce.

Key Features of Experro

  • Multiple Content Environments
  • Content Modeling
  • Flexible UI
  • Drag-n-drop Page Builder
  • Powerful & Effective Media Management
  • Website Management
  • Enterprise Analytics

Pros of Experro

Provide Comprehensive Solution: Experro is an all-in-one flexible and scalable platform for all eCommerce needs. If you want to go beyond just a headless CMS, Experro offers the choice of a complete DXP suite which includes everything you’ll ever need to manage and supercharge your store.

Content Versioning & Scheduling: Content versioning helps you manage and make changes to content easily. Feel your previous content was better? Just revert back to that version. You can also schedule your content to be published at a particular time on your own.

Centralized Content Management: Centralize all your content in a single place. This helps you reuse any content you want across your website and digital channels, helping you maintain consistency and makes managing content easier.

Easy Integration & Implementation: Experro can integrate with your existing headless commerce platforms, payment gateways, frameworks etc. easily. Moreover, the simplicity of the CMS allows teams to start working on it instantly with a very short and simple learning curve. At the moment, you can:

  • integrate your BigCommerce store with Experro
  • integrate your Shopify store with Experro

Suited for all Types of Enterprises: The solution is suited for all sorts of businesses, providing the necessary flexibility and scalability to cater to the needs of businesses starting from small, medium to large and very large enterprises.

Cons of Experro

Is your SOE Game Strong?: Experro won't be very useful for brands that don't have too much traffic. This means that they first need to get their SEO marketing in place to improve traffic/ footfall on the site.

2. Adobe Experience Manager 

Adobe Experience Manager

Adobe Experience Manager (AEM) is a robust and versatile headless Content Management System and Experience Management Platform designed to cater to the needs of large enterprises and businesses in the eCommerce domain.

It enables businesses to create, manage, and deliver personalized digital experiences across various channels, including websites, mobile apps, IoT devices, and more.

AEM's headless approach allows businesses to decouple the frontend presentation layer from the backend, providing flexibility and customization options for building unique digital storefronts.

Key Features of Adobe Experience Manager (AEM)

  • Headless Architecture
  • Multichannel Delivery
  • Powerful Personalization
  • Easy Content Management
  • Analytics and Insights

Pros of Adobe Experience Manager (AEM)

Enterprise-Grade Solution: AEM is a robust platform suitable for large enterprises and businesses with complex eCommerce requirements.

Personalization Capabilities: AEM's advanced personalization features enable businesses to deliver targeted and tailored content, enhancing customer engagement and conversion rates.

Scalability: AEM's modular architecture allows for easy scalability, making it suitable for businesses experiencing rapid growth and increased demands.

Integration with Adobe Marketing Cloud: AEM integrates well with other Adobe Marketing Cloud products.

Cons of Adobe Experience Manager (AEM)

Cost: AEM is a high-end solution, and its pricing may be prohibitive for small businesses with limited budgets.

Complexity: Implementing and customizing AEM can be complex and may require technical expertise and dedicated resources.

Learning Curve: AEM's extensive feature set may result in a steep learning curve for users and content editors.

Adobe Experience Manager Pricing

Pricing is available only on request as per requirements.

3. Bloomreach

Bloomreach Contentful Headless CMS

Bloomreach is a powerful headless CMS (Content Management System) that aims to enable brands to deliver personalized and engaging customer journeys in the eCommerce space.

It is part of the Commerce Experience Cloud, offering a suite of products designed to drive true personalization and digital commerce growth for businesses.

With Bloomreach, users can efficiently manage content across various digital channels and deliver relevant experiences to every customer at every stage of their shopping journey.

Key Features of Bloomreach

  • Personalization
  • Multi-channel Content Delivery
  • Resilient Cloud CMS
  • AI/ML Technology
  • API-First Approach

Pros of Bloomreach

Enhanced Personalization: Bloomreach's focus on personalization enables businesses to deliver tailored experiences that lead to increased engagement and conversions.

Seamless Content Distribution: Bloomreach allows content to be distributed to various channels, ensuring a consistent user experience across platforms.

Scalability: Bloomreach can handle large-scale operations and search queries, making it suitable for growing eCommerce businesses.

Developer-Friendly: The API-first approach and developer tools make it easier for developers to work with Bloomreach and create custom solutions.

Cons of Bloomreach

Cost: Being a feature-rich CMS with a focus on personalization, Bloomreach's pricing may be relatively higher compared to some other options in the market.

Complexity: Implementing and configuring Bloomreach for specific use cases may require some technical expertise, making it less user-friendly for non-technical users.

Bloomreach Pricing

Pricing is available only on request.


Sanity Headless CMS is a powerful and developer-friendly headless content management system designed to deliver seamless content management for eCommerce websites.

With, users can create, manage, and distribute content efficiently through its flexible and customizable API-driven platform.

It offers an intuitive interface for content creators and developers, making it a good choice for building dynamic and personalized eCommerce experiences.

Key Features of

  • Structured Content
  • Real-Time Collaboration
  • Flexible AP
  • Asset Management
  • Localization Support

Pros of

Developer-Friendly: With an easy-to-use API and extensive documentation, is loved by developers who can build custom and interactive ecommerce experiences.

Real-Time Editing: Real-time collaboration ensures smooth management of content for teams, increasing productivity and efficiency.

Scalability: can handle large-scale ecommerce websites, making it suitable for businesses of all sizes.

Cons of

Initial Setup Complexity: Users with limited technical knowledge may find the initial setup and content modeling process challenging.

Learning Curve: While offers robust features, it may require some learning for new users to make the most of its capabilities. Pricing

Sanity offers limited access in its free plan, whereas its pricing ranges from $99 to $949 to custom pricing based on requirements.

5. Contentful

Contentful Headless CMS

Contentful is a composable content platform that empowers businesses to build experiences that drive their ecommerce forward.

With its API-first, headless technology, Contentful allows users to launch digital experiences faster, consistently, and at scale.

The platform is known for its intuitive interface, making it accessible to both no-code and low-code business users. You can also check out our comparison of Contentful vs Experro to know which suits you the best.

Key Features of Contentful

  • Powerful Workflow Orchestration
  • Enhanced Collaboration
  • Intelligent Content Experiences
  • Scalability and Performance
  • Security and Data Residency

Pros of Contentful

Fast and Consistent Experiences: Contentful allows businesses to launch digital experiences quickly and consistently across various platforms and devices.

Customization and Flexibility: With its headless approach, Contentful offers developers the flexibility to create tailored and unique experiences for ecommerce websites.

Collaboration and Streamlined Workflows: Enhanced collaboration features and field-level comments facilitate faster team communication and decision-making.

Intuitive Interface: The platform's intuitive interface is optimized for no-code and low-code business users, reducing the need for extensive training.

Cons of the Contentful

Complex UX: Executing tasks on Contentful may be complex and time-consuming at times.

Content Previewing: The feature to preview content before publishing it to the live website is limited. This can lead to errors and wrong content being published.

Contentful Pricing

Contentful offers a free version with very limited access, the pricing for premium ranges from $300 to custom pricing based on requirements.

6. Sitecore

Sitecore Headless CMS

Sitecore is an enterprise-grade CMS and Experience Management Platform that offers a comprehensive suite of tools for creating, managing, and delivering digital content across various channels and markets.

It empowers ecommerce shop owners to efficiently handle content strategy, customer experience personalization, and analytics, making it a popular choice for businesses seeking a seamless content management solution.

Key Features of Sitecore

  • No-Code Content Management
  • Personalization and Testing
  • Multichannel Delivery
  • Digital Asset Management
  • Customer Insights

Pros of Sitecore

Enterprise-Grade Solution: Sitecore is a robust and scalable CMS suitable for large enterprises and complex ecommerce websites.

Multichannel Capabilities: The platform's ability to deliver content across multiple channels ensures consistent and engaging experiences for customers.

Personalization: Sitecore's strong personalization features enable businesses to tailor content to individual customer preferences, increasing customer satisfaction and loyalty.

Extensive Integrations: Sitecore offers seamless integration with various ecommerce platforms, marketing automation tools, and third-party systems, enhancing overall ecommerce functionality.

Cons of Sitecore

Cost: Sitecore's enterprise-level features may come with a higher price tag, making it less suitable for small businesses with limited budgets.

Complexity: The extensive features and capabilities of Sitecore may require a steeper learning curve and technical expertise for full utilization.

Implementation Time: Due to its robustness, implementing Sitecore may take longer compared to simpler CMS solutions.

Sitecore Pricing

Pricing is available on request.

7. Contentstack


Contentstack is a cutting-edge headless CMS that empowers businesses to create composable digital experiences at scale and with unparalleled flexibility.

As a pioneering headless CMS, Contentstack allows creative professionals and developers to focus on their respective areas, enabling marketers to concentrate on content creation while developers handle the presentation layer.

The platform is designed to cater to large enterprises, offering rock-solid security and scalability while ensuring ease of use for content creation and management. You can also check out our comparison of Contentstack vs Experro to know which suits you the best.

Key Features of Contentstack

  • Headless Architecture
  • Stack-Based Workspace Management
  • Composable Digital Experiences
  • Live Content Preview
  • Personalization and Localization

Pros of Contentstack

Enterprise-Grade Scalability: Contentstack is designed for large enterprises, offering a robust architecture that can handle high-demand environments with ease.

Flexibility and Agility: The platform's composable nature allows organizations to quickly build the tech stack they need to support their business requirements fully.

Easy Content Creation: Contentstack provides a user-friendly interface that enables even non-technical users to create and manage content efficiently.

API-First Approach: The API-first architecture ensures seamless integration with preferred business and marketing technologies, offering flexibility and extensibility.

Cons of Contentstack

Learning Curve for New Users: While Contentstack is user-friendly, there may be a learning curve for users new to headless CMS platforms and API-driven content management.

Initial Setup Difficulty: The initial setup and configuration with your eCommerce site may prove to be slightly cumbersome and complicated and requires abundant developer support.

Pricing of Contentstack

Pricing is available on request.

Advantages of Choosing Headless CMS for eCommerce

Now that we have gone through the list of best headless CMS for eCommerce, let's move on to understand how your online store can benefit from a headless CMS, and why you must seriously consider going headless immediately.

If you wish to learn more on What is a Headless CMS, be sure to check out our detailed article on it.

Without any further ado, here are the key benefits you can enjoy when you adopt a headless CMS for your eCommerce website:

1. Omnichannel Consistency & Personalization

Customers will interact with your brand throughout their buying journey through various touch points, including mobile apps, websites, social media platforms, and so on. With headless CMS, you do not need to retrofit your content for each channel differently.

Instead, you can deliver a personalized and consistent brand experience for each interaction across all digital touchpoints, thus meeting your customers where they are. As per a report by Forbes, 72% customers stated that they engaged with only personalized messaging.

2. Enhanced Flexibility & Optimized Performance

A traditional CMS confines you to the existing frontend presentation layer and thus limits your ability to customize and impress. With a headless CMS' separated frontend, you enjoy the freedom to craft your storefront according to your specific needs and branding.

Additionally, equipping your store with eCommerce headless CMS helps you supercharge your content delivery and website speed. Since the server doesn't need to render pages, content delivery is faster.

Moreover, with headless, developers can use modern, lightweight frameworks for their frontend development. Faster page load times can significantly improve user experience and boost SEO, both crucial factors for ecommerce success. As per Google, a loading delay of even 1 second can impact 20% of conversion.

3. Rapid Deployment & Marketing Agility

With a headless CMS, your team can push updates and new features without having to overhaul or shut down the entire system. This is very similar to a Formula 1 race where cars change their tires in seconds and carry on with their race all the while the car is running.

With this, eCommerce marketers can significantly reduce the time-to-market of entirely new product lines or features, which is a crucial advantage in today's dynamically evolving market.

This invaluable benefit of agility helps marketing and sales teams respond rapidly to market trends and consumer behavior changes, hence providing a considerable competitive edge.

4. Seamless Integration

If you use multiple 3rd party applications and integrations with your eCommerce, then it is imperative for you to have a platform that integrates and works seamlessly with all your apps.

Headless CMS is built around an API-first approach which enables better data management and drives more efficient operations.

This means that your eCommerce website can seamlessly integrate with various platforms such as your ecommerce platform, CRM, ERP, analytics tools, or any other third-party applications through APIs.

5. Improved Scalability & Cost Effectiveness

As your ecommerce business grows, so does the need for more content and better traffic-handling capabilities.

Imagine the classic eCommerce nightmare where you have a clearance sale on your eCommerce store, and your website crashes due to a sudden and unexpected spike in traffic, thanks to your recent marketing activities.

This is where headless comes in. Going the headless way allows your eCommerce store to instantly adapt and scale in response to increased traffic or content volume.

Lastly, going headless helps you future-proof your online store. As new platforms and technologies emerge, the adaptability and flexibility that a headless CMS provides will help you to integrate and adapt without hampering your running operations.

To Sum it Up!

If you are an eCommerce store owner and seek to boost and modernize your store, then opting for a headless CMS for your eCommerce site is the best way you can do it currently.

Choosing the right headless CMS is very crucial and it holds the potential to empower your business, enhance shopping experiences and drive conversions.

Experro has been formulated keeping in mind the various requirements and functionalities of various industries. Hence, what you get is an adaptable solution which can cater to the unique and specific needs of your business.

Get a feel of how Experro, the best headless CMS for eCommerce will do this for you. Book a demo and experience it today!


What is headless CMS eCommerce?
Is headless CMS good for eCommerce?
Georgy Ummachan
Georgy Ummachan
Digital Marketing Executive

Georgy Ummachan is a Digital Marketer specializing in SEO at Experro. He loves every tad piece related to content and SEO, but most of all loves seeing those metrics go up. He has worked in the tech & IT industry in various roles for a while now and has a keen interest in writing about it.

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